Radio promotion
Are you looking for more ways to increase your small business marketing, but also understand that you are under severe financial stress due to the economic conditions? There might be a solution to this, and yes it's true that advertising is quite expensive, although the prices have come down in recent years due to the competition, mostly from the Internet. Still, most local media cannot give away their advertising, because they need to make money too as they have their account executives running around town knocking on everyone's door. Let's talk about this for a few moments if we might. If you are interested, take a look at Radio promotion. You see, promotion and publicity along with public relations actually work better than other forms of advertising and marketing, but, you must also realize that if you put them all together then they really work well. For instance, if you are helping a local community group with a fundraiser and you advertise that fact and do a little pre-promotional marketing, you are not only helping the local business community, and the nonprofit group in your area, but you are doing a soft sell when it comes to your advertising and marketing.As a former franchisor founder, I had put together a promotional and public relations manual for all of our franchisees. The first thing I recommended was that they go to the local radio station and offer to buy a few ads each day, for a token amount such as $15-$20 each, and this would be for a small market, and then giveaway promotions for "the fifth caller" for instance on a talk show. Our business was cleaning people's cars, because it was a mobile car wash company.What we would do is offer free car washes for everyone in the office on their lunch break. We did this because we couldn't really wash people's cars during their lunch break or hit any of our regular stops, so we had some free time in the middle of the day. By offering these free washing services, we often signed up whichever office won the contest as a weekly future customer. This gave us new customers, more referrals, and guaranteed future income, all for the price of a new free car washes twice a week.Restaurants can do the same thing - they can offer free lunches for instance. In fact, no matter what kind of business or service that you are in, if you have a small business and are doing business in the local community, radio promotions work quite well. Even if someone doesn't win the contest, they may get so excited about the contest, that even if they don't win they will call you up for your services, or come into buy products. It's a win-win all the way around, and you might as well take advantage of this while the economy is taking its toll on local advertising venues and local media. Please consider all this. For more info, visit this site.